Sawtooth Fitness
Inspiration
To gain the most clarity we dived deep into Joseph’s business to uncover anything that helps draw insight and inspiration. We sought clarity on the brand mission and other key attributes of his business such as defining company goals and defining the brands target audience.
Logo Design
Gaining Clarity
We created two style scapes to help visually articulate the brand direction. This style scape was chosen by the client. Afterwards, we went right to work designing and drawing inspiration from the styles scape. After coming up with several variations of different logo types, we ultimately decided to present one logo instead of our usual three variations.
We presented one logo that represented Joseph’s values and beliefs as well as his mission, his company, the heritage of the brand and it’s values. All jam packed into one iconic logo that will last for a long time. This logo was designed to withstand changing trends, to be memorable at first glance, and suitable for young audiences.
