HELLO, MY NAME IS DARRICK KING
I Create Brand Identities For Fitness & Wellness Brands + Multi-Brand Industries.
Branding + Design
To whoever has stumbled on this website, for the rest of your valuable time here I want you to do 3 things.
Be completely honest about the state of your business. If you have a brand identity or you are considering a brand refresh read this with an open mind.
Forget everything you may think you know about branding.
Don’t be quick to deem something as “totally unnecessary.
If you feel that the investment of your business’s visual branding isn’t truly necessary or insignificant then you are just limiting your efforts for your business to succeed.
Have an open mind and read till the end..
Deal?
Never Have To Change Your Brand
Identity For A Long-Long Time.
Position Your Business | Capture Hearts and Minds | Dominate Your Market
First question:
“What is actually holding you back from allowing you to achieving your business goals?”
I think it’s because you've fallen into one or more of these traps:
Trap #1
You’re having trouble connecting sales.
Trap #2
You feel stuck with a clip art design that literally means nothing to you, nor does it reflect the values of your business. The $50 logo from Designer Bob on Fiverr failed to stand out, boost sales, and now you're stuck with what you paid for.
Trap #3
You feel embarrassed of your company's current visual branding, and secretly, you hate that it’s associated with you and your business. And now it’s time to want to level-up.
Trap #4
Investing in visual branding seems too costly, and you don't think it’s a legit real investment for your business. “I don’t need all that for my business” “I think we're fine without it.” or “we can get by with what we got”
Trap #5
Your last designer or agency missed the mark and you’re hesitant about working with designers.
Trap #6
Confused on what marketing tactic to try next after trying what seems like everything.
Trap #7
You're conversion rate from audience to customer is low and your thinking about throwing in the towel, but you still have hope inside things will turn around.
Trap #8
You have an idea in your head but you can’t articulate it. And when you share it to others it comes out as mumble-jumble.
Trap #9
You feel tired of trouble-shooting why your product or service isn’t selling.
Trap #10
You saw what your competitors are doing and you need to level up.
Trap #11
You want consistency in your visual branding but you don’t know what that looks like and you feel stuck.
Trap #12
Your audience base is growing and you need better representation.
Trap #13
Your product is strong and you know it demands a powerful brand to match.
Trap #14
You try to keep the work in-house by passing this issue off to someone else because it’s cheaper and more efficient. It’s become a burden on you and your team to get real work done. And frankly, you're tired of “just getting by.”
Trap #15
Your team has no cohesive branding guide rails to stay on brand.
Trap #16
Your brand feels and looks like your competitors across the street and you want to differentiate more.
Bonus Trap
The deadliest of them all: You continue to make little to no progress designing your own branding without consistency and it changes direction like the wind all the time. You have no time for real business matters, you get frustrated, discouraged, quit, and repeat over again until the worst happens.
Know anybody like that?
In my early college years I ran a T-shirt business for extra side cash. I truly believed in my business and was hopeful that someday it become the next Nike. At the time I created my designs heavily inspired by the hippie-styled culture of Austin, Texas.
I didn’t know much about business at the time. As I was just a design student who loved to design cool T-shirts and sell them. The only problem was no one was buying them.
I was puzzled!
To fix this problem, I recklessly spent more money, on more product drops.
No return!
I sponsored a band for exposure and donated a portion of my product inventory. No return! I even spent money on a new website.
Again, No return!
In 2015, the Fitness Boom was taking off, so I jumped on that bandwagon. Fitness T-shirt brands were popping up like warts. Everyone seemed to be going that direction. I even took on a business partner, thinking together with the “extra help” I could change the course the business.
We changed our logo. We had a new product launch. We promoted the launch to everyone and everyone we knew. We were dreaming big! And I knew having a new business partner as a co-owner would help me turn things around. “Surely, this is going to work.” I said.
Nope!
I couldn’t understand why we weren't selling. Everyone thought my product was great. They even said they would buy but they never did. I later had more business partners come and go. And still the business never succeeded like I had dreamed. 3 years later I pulled the plug.
So why did my business fail? The branding was all there. Right?
Correct!
The problem was by business had no brand foundation to build on. The only thing it was built on was personal assumptions. I had no clarity on where I was going or who I was serving. And therefore, I always missed the mark.
Why My First Business Failed.
Design Centric Thinking means using collaboration to solve problems or create solutions using design
When companies such as Apple create their products they use a design centric method. Aesthetics is only fraction of it, but how it functions and interacts with the users is another.
Design should always find a problem to solve.
Yes! Design can sell, but if it doesn’t solve a meaningful problem and serves no one - What good is it?
Operating in the realm of design helps solve most of the world's problems.
Big companies like Apple or Starbucks typically design all their products and branding built around the user and user experience.
Starbucks produces coffee, So they build trendy-styled coffee shops for their consumers to sit and enjoy their beverage.
They understand coffee brings people together. Everything from the cups, the packaging of their tasty snacks, to the warm relaxed lighting that there known for. Customers can find a place to sit and enjoy their great tasting coffee with other people
Everything is designed with the end user in mind to help make life a little bit easier.
Your visual branding is no different. Using the power of design and design thinking, companies succeed 10x more than companies that don’t use the design centric thinking in their business.
Did you know?
“Design-centric businesses increase their revenue 32% faster than industry counterparts.”
According to McKinsey Design Index (MDI) (McKinsey.com)
We capture the essence of your brand and translate it into a brand identity eco-system.
What is Our Process?
Strategy
Creating a strong foundation is key. By diving deep in your business we will help bring clarity to your brand which will also help guide our efforts to deliver the best results
Clarify
Once we clarify what we are doing and who we are doing it for we can move ahead with confidence and clarity.
Design
Designing from a place a clarity is the ultimate. Once we design your logo or brand identity you will than be in a better position to capture hearts an minds, and dominate the market.
Recent Work
Client
Ironside Gym
Year
2023
Dominate Your Market
Brand Awareness
Having a cohesive brand identity system across all platforms and different mediums increases brand awareness. This helps your brand “stay on top of mind” within your audience.
Brand Personality
People buy from who they know. Engagement with consumers in the market by being personal or humanly-relatable through messaging and visual representation.
Brand Loyalty
Increased brand loyalty is the by product of the promise you deliver, as well as keeping that promise. This keeps buyers coming back for years to come.
Brand Positioning
Position your brand to be more effective towards your target audience by understanding your values and your consumers values.
The 8 Benefits of Branding Strategically
Brand Differentiation
Capitalizing on what makes your brand differentiate from the competition and strategically position your brand to stand out.
Brand recognition
This helps buyers know what to look for in the market and help make buyer decisions easier.
Brand Consistency
People crave consistency. Without consistency people can get lost or confused on what your business is all about.
Brand Cohesiveness
Consumers are more responsive when a company displays cohesiveness in their messaging, graphics, and marketing.
Recent Work
Client
Spring Health
Year
2021
Still On The Fence?
It's okay. I know these kind of decisions are not taking lightly. The real question is…Is this offer worth it? Well, I think you’ll have to answer these questions first?
You need to ask yourself how long do you plan on being in business?
Why is taking this step so important to you now?
What do you want this logo or brand identity to do for your business?
What will this do for your business on a day to day operational basis?
How can having a brand identity help your team and customers?
These are tough questions you have to strategically answer as an entrepreneur. Keep in mind our offer isn't for everyone. This offer is for
those that want to grow their business, make more money and serve
those they care about.
Choose a Package.
Starter Package
-
3 Logo Design Concepts
2 Rounds of revisions on chosen concept
Brand Application (Mockups of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
-
Our Basic Packages are quoted based on specific needs. From time, research, complexity etc. Contact us for a specific quote.
Full Package
-
Design Strategy
3 Identity Design Concept
2 Rounds of revisions on chosen concept
Primary Logo Design
Logo Variations
Brand Patterns (If applicable)
Brand Color Palette
Brand Typography
Brand Design Elements
Brand Messaging (if applicable or requested)
Brand Applications (Mockup of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
-
Full Brand Identity Packages are quoted based on specific needs. Contact us for a specific quote.
Premium Package
-
Everything in the Full Package.
Plus, Additional Brand Oversight for 3 months / 2hrs Weekly
-
We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
-
-
3 Logo Design Concepts
2 Rounds of revisions on chosen concept
Brand Application (Mockups of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
Our Basic Packages are quoted based on specific needs. From time, research, complexity etc. Contact us for a specific quote.
STARTER PACKAGE
Ideal for side-hustle businesses, trainers or gyms/studios launching a startup, or those seeking professional branding before pursuing major investment, this package is my entry-level offering. It’s designed for a quick turnaround on a reduced budget.
1x design concept
3x rounds of revisions
1-page style guide document
JPG, PNG, SVG and PDF file format exports
(suitable for print and web)
-
3 Logo Design Concepts
2 Rounds of revisions on chosen concept
Brand Application (Mockups of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
Our Basic Packages are quoted based on specific needs. From time, research, complexity etc. Contact us for a specific quote.
PROFESSIONAL PACKAGE
Our comprehensive branding package is my most popular offering, providing everything a gym needs for a successful launch or a complete rebrand. Ideal for operations with multiple stakeholders, it offers flexibility and customization to meet your specific needs.
1x design concept
3x rounds of revisions
Scalable adaptations for different visual mediums
1-page style guide document
Stationery design (choice of two templates)
JPG, PNG, SVG and PDF file format exports
Unrestricted ownership and usage right
LOGO DESIGN PACKAGES
My three-tiered pricing structure is proven and fully customizable to meet your needs. With no hidden costs, your project is priced upfront (not estimated), ensuring your budget remains intact. Additionally, every project includes a style guide to safeguard your brand identity from misuse.
PREMIUM PACKAGE
This package is tailored for those seeking a creative partner and includes an in-depth branding process. It is designed for larger gyms looking to advance or those undergoing rebrands with extensive design requirements. The package features live discovery sessions, target audience and competition analysis. Due to the scope of work and deliverables, pricing is determined after an initial discovery session.
Live Discovery Session
Moodboard
1x design concept
3x rounds of revisions on chosen design
Scalable adaptations for different visual mediums
1-page style guide document
Stationery design (choice of four templates)
Brand Messaging (if requested)
First month FREE in our Design Subscription
JPG, PNG, SVG and PDF file format exports
Unrestricted ownership and usage right
-
3 Logo Design Concepts
2 Rounds of revisions on chosen concept
Brand Application (Mockups of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
Our Basic Packages are quoted based on specific needs. From time, research, complexity etc. Contact us for a specific quote.
1 on 1 Brand Audit
Schedule a free 30 minute 1 on 1 call, no obligation consult call with me. Ask me anything in the realm of branding and design.
We will walk through your current branding status together and determine the best option for your business.
No pressure, No obligation, No charge!
Who is this service for?
We are a small to mid-size gym needing to scale.
We need a more custom touch to our gym brand that’s more aligned to our vision.
We need a design system that works and helps generate and sustain new membership and income.
We are tired working with low-end designers that are non-reliable and cannot deliver results.
We need help figuring out what makes our brand unique.
We need help finding our unique target audience.
We need help discovering what makes our gym different from our competitors.
Who is this service not for?
We already have a brand Identity system that works for us.
Our brand identity is already in alignment to our brand vision.
Our current design system works towards generating and sustaining new membership and income.
We understand what makes our brand unique.
We know our unique target audience.
We have already discovered what makes our gym different from our competitors.